Mitsubishi Motors launches adventurous new campaign with Ogilvy

· First creative developed with Ogilvy Canada since the partnership began in fall 2024

· Launch follows Mitsubishi Motor Sales of Canada’s strongest year on record

· Showcases refreshed 2025 Outlander and its Super All-Wheel Control system

MISSISSAUGA, ON, June 3, 2025 – Mitsubishi Motor Sales of Canada (MMSCAN), in partnership with Ogilvy Canada, has launched “Your Adventurous Side,” a dynamic national ad campaign encouraging Canadians to break from routine and rediscover the joy of everyday driving. The campaign introduces the updated 2025 Mitsubishi Outlander as a vehicle designed to reawaken the driving experience.

Following the brand’s strongest year of sales on record, the campaign reinforces Mitsubishi Motors’ momentum in Canada with creative that emphasizes spontaneity and freedom on the road. With confident handling on gravel roads, Dynamic Sound Yamaha audio, and technology suited for Canadian conditions, the Outlander is showcased as an ideal companion for an adventurous life.

“In the most competitive class of vehicles in Canada, the 2025 Mitsubishi Outlander stands out with its fun-to-drive nature and refined control,” said Steve Carter, MMSCAN Director of Marketing. “From advanced traction to thoughtful interior touches, it’s designed to meet Canadians’ everyday needs. Our vehicles are made in Japan, but designed for life in Canada.”

Set to The Offspring’s legendary rock anthem Come Out and Play, the campaign taps into Millennial nostalgia with a call to shake off routine and try something different.

“The monotony of daily life can dull our senses,” said Francesco Grandi, Chief Creative Officer, Ogilvy Canada. “This work breaks category conventions to show how the new Outlander can help drivers feel more connected to the road.”

The campaign is being delivered across traditional and digital platforms, with new content rolling out throughout the summer.