Eclipse Cross drivers can now navigate to any 3m square in the world using just 3 words
Mississauga, ON (///boom.manuals.trample) – August 19th 2021, 9:00 a.m. EDT – Getting to the world’s most remote places just got easier with the restyled 2022 Mitsubishi Eclipse Cross. Its navigation system features what3words location technology, enabling drivers to input and get directions to any 3 metre square in the world using just three words. And in a world first, Mitsubishi Motors Corporation is the first car company to offer what3words offline through its built-in TomTom navigation system.
what3words is a very simple way to identify exact locations. Every 3 metre square in the world has been given a unique combination of three random words. For example, ///boom.manuals.trample points you to the head office of Mitsubishi Motor Sales of Canada, and ///undermines.honestly.douses is an awe-inspiring remote location in the interior of BC.
Mitsubishi Motors is renowned for its adventurous vehicles, built for exploring the world in comfort and safety. However many adventurous places, including beaches, parks and rural locations don’t have street addresses, and postal codes often cover large areas. Even in modern cities, street addresses are surprisingly unreliable to enter into a navigation system. Street names are often duplicated; there are 2,022 Second Streets in Canada, and 1,914 First Streets, making input errors common. Accuracy is also an issue, with street address searches typically dropping pins in the centre of buildings. This causes navigation frustrations when trying to find a specific entrance, especially for large malls, stadiums and warehouses with multiple entrances.
In the true spirit of adventure and innovation, Mitsubishi Motors has teamed up with what3words to introduce the unique location technology to the refreshed Eclipse Cross* in 17 languages, from English and French to Finnish and Thai. what3words gives drivers the ability to navigate to off-the-beaten track places without an address, and to pinpoint precise locations such as specific entrances and parking spots. what3words’ AutoSuggest technology helps drivers to identify and correct any input mistakes, so they can drive off feeling reassured they’re heading to the correct destination. And in a world first, what3words works offline in the Eclipse Cross. No app, data or cellular connection is required to input or navigate to a what3words address.
“The Eclipse Cross customer is adventurous so with our first introduction of navigation in the vehicle this year, we wanted to help them get to any place whether off the grid or in the city core. what3words enables exploration and with 17 languages embedded in the navigation, it also recognizes the depth and expanse of our customer base here in Canada and around the world,” said Matt Loptson, VP, Corporate and Product Planning, Mitsubishi Motor Sales of Canada, Inc.
Minoru Uehara, Chief Product Specialist of Mitsubishi Motors Corporation, explained that “Our drivers love to explore, and what3words ensures that they are always in control of the destination for their next adventure. what3words is at the forefront of in-car navigation technology and we’re excited to introduce this feature to our customers.”
Chris Sheldrick, CEO and co-founder of what3words, added that “it can be difficult and frustrating putting an address into a navigation system and many of the most amazing places in the world don’t have a street address. Even if you have a building number, address and postal code, you can still be left driving around trying to work out exactly where the entrance is. Now, when a drivers enter a what3words address, they can be confident that the location is accurate to 3 metres every time, and it’s as simple as typing in status.deep.mountain”
what3words is used by businesses all around the world from ride-hailing apps, delivery companies, hotels, sports stadiums and emergency services. National partners include over 40 communication centres across Canada, Ontario Parks, and the Manitoba Forestry. Individuals are also using the free what3words app to navigate the world more easily and to meet friends in places without addresses such as parks and beaches.
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Media Contacts:
Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
905-483-3569 / michelle.lee-gracey@mmcan.ca
Press release and high-res imagery available on Mitsubishi-motors-pr.ca
Miriam Frank
miriam@what3words.com, high-res imagery can be found here.
*Navigation available on the GT price line.
Notes to editor
what3words is available in the Mitsubishi Eclipse Cross in Danish, German, English, Spanish, Finnish, French, Indonesian, Italian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Swedish, Thai and Turkish.
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. MMSCAN has a product range consisting of the sub-compact hatchback Mirage, RVR sub-compact crossover, Eclipse Cross, the all-new Outlander, and Canada’s top-selling plug-in hybrid SUV, Outlander PHEV*. MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small.
*JATO, based on 2020 sales
About what3words
Find your what3words address here.
Co-founded in London in 2013 by Chris Sheldrick, what3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.
The free what3words app, available for iOS and Android, and theonlinemap enable people to find, share and navigate to what3words addresses in over 45 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.
what3words has a team of over 100 people, across offices in the UK, USA, Germany and Ulaanbaatar Mongolia. The company has raised over £80 million in capital from investors such as Intel, Aramex, Deutsche Bahn, Subaru and the Sony Investment Fund.
