· Mitsubishi Motors of Canada donates $100,000 to Food Banks Canada
· Mitsubishi dealers across Canada donate $200,000 and 8,700 kg of food
to local food banks in their communities
· More than $800,000 has been donated to help relieve food insecurity over past four years
MISSISSAUGA, ON, October 17, 2024 – Mitsubishi Motor Sales of Canada (MMSCAN) and its dealers across the country have responded in a big way to the need to help those experiencing food insecurity.
Over the past six weeks leading up to World Food Day on Wednesday, Oct. 16, Mitsubishi Motors and its dealers donated $300,000 and more than 8,700 kg (19,000 lbs) of food to Food Banks Canada (FBC) and to local food banks across the country. That’s the equivalent of more than 600,000 meals donated by the Japanese car brand, its staff, dealer network and customers (based on FBC’s meal metric of $1 = 2 meals).
Over the past four years, Mitsubishi Motors and its dealerships have now donated more than $800,000 to Food Banks Canada and local food banks.
Mitsubishi Motors’ Driving to End Hunger campaign officially kicked off on Sunday, Sept. 1 with a record number of its dealerships across Canada collecting donations of funds and food through a variety of food drives and events.
At the national level, MMSCAN partnered with Food Banks Canada, donating $100,000 to be used in their national mission to relieve hunger today and prevent hunger tomorrow. Mitsubishi head office and Parts Distribution Centre staff also donated more than 200 kg of food to Food Banks Mississauga, and volunteered at the organization on Wednesday, Oct. 16.
“We are honoured to once again partner with Food Banks Canada for this year’s Driving to End Hunger campaign. Food insecurity continues to be a significant issue and our dealers went above and beyond to help people in need in their communities,” said MMSCAN President and CEO Kenji Harada. “Selling vehicles is our business, but we are also in the people business and enriching society is one of our corporate priorities.”
Food Banks Canada Chief Executive Officer Kirstin Beardsley expressed gratitude to MMSCAN and its dealers.
“World Food Day is a time to increase awareness of world hunger, food insecurity, and poverty, and to inspire solutions for change, together,” Beardsley said. “We are incredibly grateful to Mitsubishi and its dealerships for donating $300,000 in food and funding this year to support Food Banks Canada and food banks across the country working tirelessly to support our vision of a Canada where no one goes hungry.”
To learn more about Mitsubishi Motors’ Driving to End Hunger campaign or to make a direct donation to Food Banks Canada, visit mitsubishi-motors.ca/en/drivingtoendhunger