Triple Diamond Awards honour outstanding efforts in sales, service and finance
Four dealership employees named National Diamond winners
52 employees recognized from 97 dealerships
MISSISSAUGA, ON, April 18, 2024 – Achieving record vehicle sales in 2023 and continuing to hold the title of Canada’s best-selling plug-in hybrid SUV took a team effort for Mitsubishi Motor Sales of Canada (MMSCAN).
On Tuesday, April 16, the top performers from across Mitsubishi’s network of 97 dealerships were honoured at the annual Triple Diamond Awards Gala. Each year, MMSCAN recognizes the top dealership managers and staff in four categories: Fixed Operations/Service Managers; Financial Services Managers; Sales Managers; and Sales Consultants.
Of the 52 recipients, four were named National Diamond winners, meaning they had the best results in each category. These winners included:
- Ghyslain Périgny Verville, Parts and Service Manager, Trois-Rivieres Mitsubishi
- Rachel Fortier, Finance Manager, Sherbrooke Mitsubishi
- Barry Harrison, General Sales Manager, Kross Mitsubishi (Edmonton)
- Aaron Glena, Sales Consultant, Kross Mitsubishi (Edmonton)
“We had record sales in 2023 and that reflects the work of all of the staff at our dealerships across the country,” said Kenji Harada, Mitsubishi Motor Sales of Canada President and CEO. “The group we celebrated at the Triple Diamond Awards event represents the best of the best in their fields. Over the past year, they exceeded expectations and raised the bar for others.”
Mitsubishi Motors has witnessed significant growth over the past few years, with an increase of 62% in total retail sales from fiscal year 2022 to 2023. Harada credits much of that success to a dealer-first focus, which has improved communication between the OEM and its dealer partners, and increased the confidence the dealership teams have in the brand.
“We’re heading into 2024 with momentum, but with a variety of challenges facing the industry once again, we need to rely on dealership leaders like the ones we honour through the Triple Diamond Awards to keep that progress moving forward,” Harada said.
Below is a complete list of the 2023 Triple Diamond Award recipients:
Fixed Operations Managers-Service Managers
National Diamond
- Ghyslain Périgny Verville, Trois-Rivieres Mitsubishi
Diamond
- Justin Jones, Bow Mitsubishi
- Terry Spalding, Newmarket Mitsubishi
- Luc Nadeau, du service, Giroux Mitsubishi
- Brenda Young, Sudbury Mitsubishi
Financial Services Managers
National Diamond
- Rachel Fortier, Sherbrooke Mitsubishi
Gold
- Sabrina Kabbouchi, John Scotti Mitsubishi
- Pierre-Olivier Masson, financiers, Action Mitsubishi
- Goldie Brisson, Valley Mitsubishi
- Mélianne Desbiens-Rochon, Abitibi Mitsubishi
Sales Managers
National Diamond
- Barry Harrison, Kross Mitsubishi
Diamond
- Kenton Maitland, Platinum Mitsubishi
- Ben Lao, Metrotown Mitsubishi
- Jocelyn Roy, St-Hyacinthe Mitsubishi
- Chris Bestianich, Platinum Mitsubishi
- Jason Zhen, Metrotown Mitsubishi
- Luc Lachance, Abitibi Mitsubishi
Most Improved
- Frederic Tremblay, JD Boischatel Mitsubishi
Sales Consultants
National Diamond
- Aaron Glena, Kross Mitsubishi
Diamond
- April Gordon, Capital Mitubishi
- Brett Carter, Barrie Mitsubishi
- Alex Gauthier, JD Boischatel Mitsubishi
- Jose Vaudry, Gaspesie Mitsubishi
Gold
- Andrew Breen, Capital Mitsubishi
- Jason Carlson, Steele Mitsubishi
- Joseph Ruta, Scarborough Mitsubishi
- Francis Pinon, Vickar Mitsubishi
- Allen Weng, Metrotown Mitsubishi
- Sam Amouna, Bank Street Mitsubishi
- Joseph Michael Gingras, North Side Mitsubishi
- Regis Morissette, Coupal Et Brassard Mitsubishi
- Maxime Barsalou Desnoyers, St-Hyacinthe Mitsubishi
- Valérie Pruneau, Beauce Mitsubishi
- Laurent Boulianne, Jean Dumas Mitsubishi
- Christopher McGraw, Quebec Mitsubishi
- Maxime Guenette, Sherbrooke Mitsubishi
- Dustin Rudolph, Steele Mitsubishi
- Jean-Francois Cromp, Giroux Mitsubishi
Silver
- Frédéric Calvé, Blainville Mitsubishi
- Richard Popplestone, Nanaimo Mitsubishi
- Ugo Paquet, Boucherville Mitsubishi
- Brendon MacDonald, Sydney Mitsubishi
- Anthony Mason, Loch Lomond Mitsubishi
- Yannick Michaud Bernier, Rimouski Mitsubishi
- Genevieve Beaulieu, Rimouski Mitsubishi
- Andreas Loerchner, Valley Mitsubishi
- Chantal Auprix, Orleans Mitsubishi
- Martin Ouellet, Maison Mitsubishi
Most Improved
- Carl Dion, Quebec Mitsubishi
- Guy Dallaire, Jean Dumas Saguenay Mitsubishi
- Grant Hunter, Fredericton Mitsubishi
- Robert Roman, Thunder Bay Mitsubishi
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. The 2024 product range includes the Mirage subcompact car, RVR subcompact crossover, Eclipse Cross compact sport utility and Outlander/Outlander PHEV compact sport utility. MMSCAN supports its 97 dealerships with a head office team and parts distribution centre, both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ more than 1,200 people in communities large and small.