· 35,708 total retail sales marks best year in company’s 21-year history in Canada
· Sales of award-winning Outlander PHEV increase 388 per cent
· 8,553 total retail sales in CY Q4 is best-ever quarter
MISSISSAUGA, ON, January 5, 2024 – Mitsubishi Motor Sales of Canada (MMSCAN) announced today it has achieved a record-breaking 2023 calendar year with total retail sales of 35,708 units, up 61.6 per cent from 2022 (22,101 units) and surpassing by more than 10,000 the previous-best calendar year figure set in 2019 (25,535).
Sales were led by the Outlander and Outlander PHEV compact SUVs, which won the AJAC Best Mid-Size Utility Vehicle in Canada Award for 2023. Outlander saw 23 per cent year-over-year sales growth with 9,640 units sold. The all-new Outlander PHEV, which remains the best-selling PHEV SUV in Canada, saw a remarkable 388 per-cent year-over-year growth with 9,911 units sold. Canada continues to be one of Mitsubishi’s top markets for Outlander PHEV sales.
The calendar year ended on a strong note with the best December on record for MMSCAN with total retail sales of 2,686 units. It continued a string of best months on record for Mitsubishi Motors in Canada with each month of the 2023 calendar year setting a new sales record for that particular month.
For the final quarter of the year, total retail sales of 8,553 units were the best on record for MMSCAN and marked a 44 per cent increase from the same period last year.
“Our CY23 results demonstrate the continued strength and growth of the Mitsubishi Motors brand in Canada and reaffirm that we’re selling the type of vehicles Canadians are looking for,” said Kenji Harada, President and CEO.
As it looks toward the future, Harada said MMSCAN also took important steps in 2023 to increase capacity for growth by adding a second port in Nanaimo, B.C. for vehicle imports, as well as significantly increasing the size of its Parts Distribution Centre in Mississauga, Ontario.
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. The 2024 product range includes the Mirage subcompact car, RVR subcompact crossover, Eclipse Cross compact sport utility and Outlander/Outlander PHEV compact sport utility. MMSCAN supports its 97 dealerships with a head office team and parts distribution centre, both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ more than 1,200 people in communities large and small.
For more information on Mitsubishi vehicles in Canada, please visit mitsubishi-motors-pr.ca